6 May 09:00-16:00

Tuesday, May 6

Designing the Deal
Mastering B2B PoCs
 

Join us for this comprehensive full-day workshop tailored to B2B sales with a dedicated focus on guiding startups through the journey from initial matchmaking meetings with corporate or public sector entities to designing successful deals. Our workshop aims to equip you with the essential tools to secure more successful collaboration deals.


In this full-day pilot sales workshop you will learn:

  • The importance of formulating common and measurable goals
  • How to map stakeholders and decision-makers
  • How to carry out a professional needs assessment
  • How to present your solution so that it matches customer’s challenges and business pains
  • The success factors and the different criteria used by the public sector and private companies e.g. the decision-making processes and the procurement rules
  • How to deal with opposition, negotiate the pilot price and close the deal

During the workshop, you will also have the chance to share experiences with other startups.

This workshop has been created together with our Head of Sales Training Christian Malmsten, one of Sweden's most experienced B2B startup sales coaches. He will also facilitate the workshop.


How does it work?

  • Register to participate in the workshop
  • We will arrange a 30-minute interview with you prior to the workshop. The interviews will be conducted over the phone on May 5. Please specify your preferred time for the interview during registration.
  • The full-day workshop will be held online on Tuesday, May 6, from 9:00 to 16:00.
  • The workshop will be followed up by individual coaching with an expert business coach


Who can participate?

Startups that have participated in Ignite Sweden’s matchmaking process (Customer Validation Sprint) are eligible for this workshop. Please note that priority will be given to startups that have had meetings with potential customers through Ignite Sweden in the past calendar year, as we have limited capacity with only 8 spots available for this full-day workshop. Startups in an excellence incubator program are not eligible to participate. Your participation is funded by Vinnova. More information below.

Practical Information

Date: Tuesday, May 6
Time:
9:00 - 16:00
Format:
Digital on Zoom
Language: English
Questions? Contact us at info@ignitesweden.org


IMPORTANT INFORMATION REGARDING YOUR PARTICIPATION

This workshop is part of the Ignite Collaboration Mastery. Your participation is funded by Vinnova (referred to as “Verifieringsmedel” in Swedish) to support your efforts in finding potential customers to verify your innovation, covering the cost of the workshop.
The funding allocated for the workshop will be 7,000 SEK. Participants will be required to sign a consent form allowing Ignite Sweden to receive this funding. Our team will provide instructions on how to proceed.
Startups receiving Vinnova’s verifieringsmedel funding through an excellence incubator program are not eligible to participate. If you are a startup in an excellence incubator program, contact us at info@ignitesweden.org to check eligibility.
Please note that a 2000 SEK no-show fee will be charged directly to your company if you fail to inform us that you cannot attend within 48 hours prior to the workshop.

Click here to read more about this funding here


Meet our Head of Sales Coaching

Christian Malmsten

Christian is the mastermind that has developed the unique methodology behind Ignite’s successful sales process that has led to over 700 collaborations between startups and corporates. For the last years, he has coached the startups that have taken part in our initiative on how they can best sell their solutions to B2B customers such as large corporations and municipalities. Christian is an experienced coach and salesman who has worked in sales for 26 years and helped over 300 startups within areas such as IT, ICT, sustainability, and life science for over a decade.

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